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UCL Home  /  Geography  /  People  /  Research Students  /  Markus Löning

Markus Löning

Ph.D. student in Human Geography


The Chorley Institute

Department of Geography

University College London

Pearson Building

Gower Street











Coordinated by the Consumer Data Research Centre, his research is focused on bridging modern computational statistical methods and social science research. His work is supervised by Prof Paul Longley and Dr James Cheshire from the Geography Department as well as Dr Franz Kiraly from the Statistics Department.

In particular, his research focuses on prediction and forecasting behaviour patterns from consumer panel data including loyalty card data. This involves the theoretical analysis and practical design and implementation of a data analytics workflow which is empirically solid, quantitative, and useful for similar data sets. In addition, his work aims to link, compare and validate new consumer data against more conventional administrative data sources in order to harness geodemographic insight.


He holds a Master's degree in Economics & Philosophy from Bayreuth University, Germany, with a strong focus on econometrics and statistical methodology including machine learning techniques. During his Master's studies, he spent six month as an Erasmus student at the Universidad Complutense de Madrid, Spain. Previously, he completed a B.A. Hons. in Philosophy, Politics and Economics at Lancaster University.