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UCL Home  /  Geography  /  People  /  Research Students  /  Anastasia Ushakova

Anastasia Ushakova


Anastasia Ushakova.jpgAnastasia Ushakova
PhD Researcher
Consumer Data Research Centre
UCL Department of Geography
University College London
Pearson Building
Chorley Institute
Gower Street


Prof Paul Longley, Department of Geography, UCL.
Dr Slava MIkhaylov, Public Policy, UCL.



BSc Economics, City University London (2011-2014)

M1 Economics, Toulouse School of Economics (2012-2013)

MSc Public Policy, University College London (2014-2015)

MPhil/PhD Retail Big Data Science and GIS (present)



POLS6024 Introduction to Quantitative Research Methods (Q-step)

POLS2025: Data Analysis (Q-step)



I am a PhD student at Consumer Data Research Centre (CDRC) based at UCL Department of Geography and School of Public Policy. My PhD research supervised by Professor Paul Longley and Dr Slava Mikhaylov is focused on applying big data science and geographic information data science to retail research. In particular, I work with data that recorded energy consumption across the UK in order to identify whether there is potential to inform future public policy interventions in the energy sector using big data. To date, during my research, smart meter data have shown a potential to be used to predict financial vulnerability of the energy customers as well as allow us to profile the customers in the UK. Some of the future research directions are presented below:

  • Geodemographics of energy consumption in the UK, classification of different types of customers
  • Regression analysis of factors that contribute to fuel poverty. Assessment of effectiveness of various saving measures
  • Case studies of various consumption environments
  • Assessment of how energy providers may offer a preventive care regime for vulnerable energy customers



UCL Departmental Award for the best MSc Public Policy dissertation (2015)

ESRC CDRC Prize Winner for Master’s Retail Project (2015)

ESRC PhD Studentship (2015-2018)