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UCL Home  /  Geography  /  People  /  Research Students  /  Abigail Hill

Abigail Hill


Abigail Hill.jpgAbigail Hill

UCL Department of Geography
University College London
North-West Wing
Gower Street


Professor James Cheshire (UCL Geography)
Professor Paul Longley (UCL Gepgraphy)


How can new sources of data be used to assess the vibrancy of British retail areas?

Consumer behavior in the UK is rapidly changing with significant consequences for both the economy and wider society. Abigail's research will aim to improve our understanding of the spatio-temporal dynamics of the UK's retail high street industry with the intention of providing guidance for a vibrancy measurement framework for promotion of business sustainability.


Abigail has previously studied at the University of Essex and completed a BA in Criminology and a Msc in International Management. She has a keen interest in the use of applying the use of Geographic Information Systems to the discipline of Business Management.


Hill A (2016) 'What significance does the idea of the ‘active audience’ have  for understanding the power of the media?'. IDEATE: The Undergraduate Journal of Sociology. vol.16. pp. 40-45.

Hill A (2017) 'What are some of the factors that influence public opinion on the impact of immigration on Finland and Hungary’s economy?' IDEATE: The Undergraduate Journal of Sociology. vol.17. pp. 24-36.