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UCL Home  /  Geography  /  News & Events  /  News  /  News Archive  /  2017  /  April 2017  /  Uncertainty in Big Data

Uncertainty in Big Data

Alyson again wins Best Paper prize

Uncertainty in Big Data

Alyson Lloyd, UCL Chorley Institute/Geography PhD researcher, has won the prize for the Best Paper by an Early Career Researcher at this year’s GISRUK (GIS Research UK) conference, held in Manchester on 18-21 April.

This was the second time in three years that Alyson had been nominated to receive the prize by conference delegates.

Her paper, “Challenges of Big Data for Social Science: Addressing Uncertainty in Loyalty Card Data”, detailed a number of innovations in tackling some of the uncertainties inherent in large consumer datasets.

Alyson's research more broadly aims to use the  Consumer Data Centre High Street Retailer dataset to understand the prospects for employing loyalty card data in social science research.

The prize is sponsored by Pixalytics.



Home locations of customers using stores near Central London transport rail hubs

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