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UCL Home  /  Geography  /  News & Events  /  News  /  News Archive  /  2016  /  June 2016  /  Mapping the masses: what does big data say about you?

Mapping the masses: what does big data say about you?

CDRC exhibit at UCL Festival of Culture 2016

Mapping the masses: what does big data say about you?

The Consumer Data Research Centre (CDRC) had a successful outing at the UCL Festival of Culture, held across UCL from 23 – 27 May. This week-long event showcased the rich diversity of research carried out at UCL, with over 80 free public events across the campus.

The CDRC exhibition, in the UCL Geography North-West Wing foyer, ‘Mapping the masses: what does big data say about you?’, offered a short interactive drop-in session for all, showcasing CDRC research, including its mapping portal and datastore.

The exhibition attracted over 70 local, national and international visitors from various academic and non-academic backgrounds. There was special interest in the CDRC visualisations, offering an opportunity to explore the mapping portal and identify how it might be utilised to support a variety of areas of interest. The exhibition coincided with the launch of the CDRC’s latest map, ‘Top country of birth across the UK’, with visitors keen to identify key trends in their own areas.

With ­­international visitors, including from France and Canada, discussion also centred on the significance of big data in various countries and how it is altering the face of research across all disciplines as well as Geography.

The twitter hashtag for the event – #uclculture – had also generated animated feedback. Dr Naomi Rintoul, Lecturer in Life Sciences at Canterbury Christ Church University, found the exhibition ”very interesting”, and Martin Compton, Senior Lecturer in Learning, Teaching & Professional Development at the University of Greenwich, called it a “fascinating exhibition”, with particular emphasis on the visualisations.

See: Consumer Data Research Centre:

‘Top country of birth across the UK’: