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UCL Home  /  Geography  /  People  /  Research Students  /  Markus Löning

Markus Löning

Contact

The Chorley Institute
Department of Geography
University College London
Pearson Building
Gower Street
London
WC1E 6BT

Email: markus.loning.17@ucl.ac.uk

Research

Markus Löning is a Ph.D. student in Human Geography. His research is primarily focused on harnessing geodemographic insight from a combination of new consumer data and conventional sources.

The aim is to (i) better understand the representativeness of consumer data of the underlying population and (ii) to leverage their relative usefulness across a range of different geodemographic applications. His work heavily draws on methods from data science, machine learning, geodemographics, and spatial microsimulation.

He previously completed a M.A. in Economics and Philosophy at Bayreuth University, Germany.