UCL Department of Geography


Description Photo Here

Personal tools
Log in
This is SunRain Plone Theme
UCL Home  /  Geography  /  People  /  Research Staff  /  Guy Lansley

Guy Lansley

Research Associate

The Chorley Institute
Department of Geography
University College London
Pearson Building
Gower Street

Tel: 020 3108 1099

Office hours: Email to book an appointment
Thu: 14:00 - 15:00
Fri: 14:00 - 16:00

Twitter: @GuyLansley



Guy Lansley E&W Image


Guy Lansley is a research associate at the Consumer Data Research Centre (CDRC), based at the Department of Geography, UCL. His main academic interests are geodemographics and demographic data, and geographical information systems.

Guy has a first degree in Geography from the University of Sheffield and an MSc in Geographic Information Systems (GIS) from the University of Leeds.

Guy joined the Department of Geography as a Teaching Fellow in Population Geography in 2012. He also contributed towards an EPSRC funded project titled "Uncertainty of Identity: Linking Spatio-Temporal Information between the real and virtual worlds". His research explored the geography of UK naming conventions and geotagged social media activity in London.

In 2014 he took up a new position as a Research Associate for the Consumer Data Research Centre, an ESRC funded initiative between UCL, the University of Leeds, the University of Liverpool and the University of Oxford. Guy is currently researching information which can be generated from the wealth of ‘big' consumer data sets created from various different sectors. He also still engages in teaching through taught courses at UCL and CDRC short courses.


Guy Lansley Estimating Migration

Journal Articles
Book Chapters
  • Lansley, G., Wu, Q., Singleton, A., Unwin, D., and Kemp. K. (2015) Geographic Information Science and Systems: Instructor’s Manual (4th Edition). Wiley, Chichester.
  • Lansley, G., Wei, Y. and Rains, T. (2015) Identifying the Major Traits of Ethnic Clustering in England and Wales from the 2011 Census. The Consumer Data Research Centre Working Paper Series, 1.

        Guy’s research focuses on exploring and harnessing information gained from three types of data sources pertaining to the population.

        Consumer Data

        As a part of the Consumer Data Research Data, Guy’s primary interest is in data on British consumers produced through a range of mediums such as credit card databases, store records, and also administrative data. Notable examples of research have included modelling the characteristics of forenames using market data and examining variations in car ownership traits using records provided by the DVLA.

        Social Media Data

        Guy also conducts research into social media activity. Primarily an analyst of geo-tagged Tweets, Guy has analysed variances in Twitter use across time and space within the UK to evaluate the utility of the dataset to urban planners. His most recent research has entailed topic modelling Tweets from London to produce a Twitter classification to understand how behaviour on the social network vary by space, time and also by the users’ characteristics.

        Open Data

        Guy is also an advocate of open data. He has conducted several research projects at UCL which sought to establish new information about the UK population derived exclusively from open datasets.

        Guy Lansley London Image

        The CDRC Masters Research Dissertation Programme

        The CDRC MRDP gives Masters level students from all UK institutions the opportunity to conduct their dissertation with the co-supervision of a large Business. Following three successful years of the initiative, the Consumer Data Research Centre will be facilitating programme this year.

        A brief overview of the programme:

        • Students usually apply to projects proposed by retail companies (see below)
        • Successful applicants undertake their dissertations over the spring and summer, with regular supervisory meetings with their retail sponsors
        • Students are also offered regular support from a supervisor from their own university
        • Retail sponsors usually provide £500 in sponsorship, plus travel expenses, to be paid upon successful project completion
        • PDF copies of (completed) dissertations are submitted by 9th September 2015 to their retail sponsor and also to the CDRC
        • Each dissertation is considered for a cash prize (£500, £250 and £250) to be awarded at an academic conference in October
        • Students may also be invited to produce A1 posters of their work and present it at the conference
        • Students are also invited to produce a 600 word extended abstract for their projects to be published on the CDRC website

        The programme offers students:

        • A stimulating project to work on over the coming months
        • Co-supervision from the a major UK business
        • Industry advice on how data are used in real world problem solving, and experience of addressing problems that matter
        • A chance of winning one of three prizes (£500, £250 and £250), awarded to the best three dissertations (funded by the CDRC)
        • An expenses-paid opportunity to showcase your research findings to an audience of leading retailers, at an annual academic conference in October which is attended by representatives from several UK businesses
        • An opportunity to have your work published and made freely available on the CDRC website
        Information for Students (including how to apply): Here
        Information for retailers: Here

          CDRC Masters Dissertations Guy Lansley.png

          Undergraduate courses
          GEOG1003: Data Acquisition and Interpretation

          GEOG3054: Independent Study

          GEOG3040: Undergraduate Dissertation

          Postgraduate courses
          GEOGG099: MSc Dissertation