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UCL Home  /  Geography  /  News & Events  /  News  /  News Archive  /  November 2015  /  Madras/Chennai: Split imaginations in the renaming of a city

Madras/Chennai: Split imaginations in the renaming of a city

Pushpa Arabindoo at Budapest conference

Madras/Chennai: Split imaginations in the renaming of a city

At the end of September, Dr Pushpa Arabindoo was invited to a two day Urban Imagineering and the Construction of Cool Cities Workshop in Budapest, Hungary.

City and neighbourhood branding has become an urban policy tool, and many activities and places which were once considered uninteresting and better to hide (street food, street art, slum tourism, red-light and entertainment districts, ruin pubs, lofts) have become ‘cool’ and sell well.

In this context, Pushpa’s paper, 'Madras/Chennai: Split imaginations in the renaming of a city', reflected on the volatility of “name change politics”, and  argued that the reimagining of Madras/Chennai had created contradictions that leave the city, not cool, but contested.

The meeting was organised by the Department of Sociology and Social Anthropology, Central European University, Budapest, in collaboration with the TACT network (International Research on Art and the City).

See: http://sociology.ceu.edu/events/2015-09-30/urban-imagineering-and-construction-cool-cities-workshop


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Pushpa Arabindoo


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