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High quality Consumer Data research

2017 CDRC dissertation winners announced

High quality Consumer Data research

UCL is a member of a consortium of leading university centres in the UK, including the Universities of Leeds, Liverpool and Oxford, that make up the the Economic and Social Research Council funded Consumer Data Research Centre (CDRC).

The Centre’s Masters Research Dissertation programme partners Masters students with commercial organisations to carry out data science projects relating to consumer behaviour.

2017 has seen the high standard of projects continue, with students working with a variety of partners, including Sainsbury’s, Marks and Spencer, Shop Direct, Local Data Company and E.ON.

The top prize winner was Yifan Cao (Warwick Business School), with Sainsbury’s:  ‘Estimating the impact of slot availability on customer demand by using choice-based demand models’. This addressed the need to serve surging customer demand for on-line groceries while maintaining delivery efficiency: View Project Abstract

Other projects completed this year (with sponsors) included:

  • Identifying Socio-Spatial Inequalities in Student Housing in London - Knight Frank
  • Customer pathway and in-store activity: estimating customer movement through supermarkets based on their transaction history - Sainsbury’s.
  • Analysis of footfall fluctuations around Hammersmith town centre in relation to Business Improvement District events.
  • Evaluating the relationships between construction developments and retail vacancyLDI and Barbour ABI.
  • Where next for Parsons Bakery? Exploring demographics, competition and other variables. – Parsons Bakery
  • The impact of the night tube on Westminster’s Night Economy – City of Westminster
  • Can harnessing the demographic characteristics of store catchments improve the planning of promotions and pricing strategies? – Marks & Spencer

View all previous projects

Businesses are now being invited to put forward proposals for the 2018 Retail Masters Dissertation Programme: Further Information

Questions relating to the programme should be addressed to Guy Lansley

See:


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