Minimum alcohol price unlikely to deter affluent drinkers
James Kneale comments on Scottish policy proposals
BBC Breakfast News invited Dr James Kneale to comment on the Scottish Parliament's proposals to discourage drinking by enforcing a minimum price per unit of alcohol on all drink sales. James has examined parallels between historical and contemporary policies affecting alcohol consumption, and pointed out that not all consumers are driven by price. In the past some have chosen to drink expensive imported beers rather than save money. While the reforms would have some impact on alcohol-related harm they would probably not influence affluent drinkers to cut down.
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